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AOL Acquires Mobile App Software Firm Rally Up

info@ebrandz.com (Deepti Dhaval) — Thu, 02 Sep 2010 02:24:31 +0000

New York -- Seeking to boost its mobile offerings like its fellow portal Yahoo, AOL too is tempted to adapt a new reality where mobile is only going to become increasingly important. The struggling company on Tuesday said that it has acquired Rally Up, a budding creator of the Rally Up and FacePlant social networking apps for the iPhone and iPad that lets users share their locations with select friends, for an undisclosed amount. The company, which was established last year, has unleashed a product called Rally Up, a location-based service that enables users to unify private micro blogging with location, enabling them to share text, photos and direct messages. Rally Up focuses on mobile apps and it is probably best known for its Rally Up social networking app. Similar to Foursquare, the app positions itself as a social network for “people that actually should know your location,” such as family members and close acquaintances. Users can communicate with each other and...

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Google Debuts “Priority Inbox” A Spam Killer To Sort Gmail Messages

info@ebrandz.com (Arpana Sen) — Thu, 02 Sep 2010 02:39:20 +0000

Mountain View, California -- Google has took the wraps off a new tool late Monday for its free Web-based Gmail service that helps users sorts incoming email into three sections, based on their perceived importance and steer clear of drowning in the floods of digital messages that have become part of modern life. The new service called “Priority Inbox,” for its Gmail will be released with the beta, or test, label and is being described for now as “experimental” by the company. The Priority Inbox in Gmail segregates incoming messages into one of three categories. An automated program separates “Important and unread” messages from those that are “Starred” and “Everything else.” “Gmail employs a variety of marks to predict which messages are important,” Google software engineer Doug Aberdeen said in a blog post.

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Microsoft Eyes Bing Opportunities In China -- Launches adCenter

info@ebrandz.com (Arpana Sen) — Thu, 02 Sep 2010 09:28:41 +0000

Beijing, China -- Aiming to capture market share from arch rival Google, global software behemoth Microsoft said search engine giant Google"s departure from the mainland has provided a good opportunity for the company to expand its Bing search engine in China. The company unfurled its adCenter advertising platform in China, an effort to seize some of the market share left by Google, which has been wrangling with Beijing over censorship, state media said Wednesday.

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Microsoft Breaks Into Google's Unwalled Garden, Unfolds Bing App To Verizon Android Users

info@ebrandz.com (Arpana Roy) — Tue, 31 Aug 2010 12:28:00 +0000

Redmond, Washington -- Late last year, when Microsoft introduced a downloadable application for the iPhone from Apple, it set off some sensation in the tech world. Android owners who have been longing for a new mobile search option can now rejoice as the tech world was buzzing again with an announcement by Microsoft's search group, Bing. The software maker on Monday announced the launch of its first "Bing for Mobile Android app" for Verizon customers. The app is available for download in the Android Marketplace on Verizon Android devices.

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Google Scoops Up “SocialDeck” Fifth Company This Month

info@ebrandz.com (Rahul Chatterjee) — Tue, 31 Aug 2010 12:40:25 +0000

Mountain View, California -- Barely days after acquiring Angstro, search engine giant Google Inc. continues its pattern of shopping spree by scooping up the social games start-up SocialDeck Inc., the latest in a series of acquisitions aimed at helping the Internet search titan build a social-networking service to compete with Facebook Inc.

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Google Renews Licensing Deal With AP For Hosting News Stories

info@ebrandz.com (Jitesh Pillai) — Tue, 31 Aug 2010 12:21:12 +0000

San Francisco -- After months of ongoing discussions, search engine giant Google and the Associated Press announced on Monday they have resolved a deadlock over extending their licensing deal, which allows it to host full-text news articles from the US news agency on Google sites such as Google News.

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